About Jinju
Built for the hours nobody else keeps
Jinju 24 Express is a Korean convenience market in the Gulf — one shop open now in Abu Dhabi, eight more cities on the way. The same tight edit of food, drink and everyday things, held to the same standard at four in the afternoon and four in the morning.
A pearl is small, and it is chosen. Nothing about it is accidental — it is the one thing kept out of everything that was opened and set aside. That is the whole brief for the shop.
We would rather carry the things people actually reach for than a wall of everything. The range is reviewed against what sold rather than what was ordered, and anything that sits still long enough to gather dust comes off the shelf.
It makes the store smaller than the hypermarket down the road, and far quicker to walk. You can find what you came in for without reading a sign.
A shop, a kitchen and a counter
Three things make the format work. Take any one of them away and it is just a late-night newsagent.
Korean staples come first — ramyeon, snacks, drinks and frozen — and then the everyday things you need at an odd hour: water, batteries, a charging cable, something for a headache. The two sit side by side on purpose. A shop that only sells one of them sends you somewhere else for the other.
What earns a place on the shelf
Come in at any hour
The Abu Dhabi shop is open now, around the clock. The rest of the map is on its way.
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